The "Say No to Exotic Pets – Keep Otters Free" campaign employs a creative and engaging approach to appeal to animal activists and wildlife conservation supporters. Utilising the power of social media and emphasising active participation, the campaign aims to inspire a widespread call to action, particularly targeting millennials who are passionate about animal welfare. By mobilising those already opposed to the exotic pet trade, the campaign can establish a robust movement of dedicated advocates willing to take action.
This collective passion and determination to promote the issue will help shift public opinion and put pressure on governments to implement stronger regulations against the domestic trade of exotic pets. The campaign's success lies in its ability to harness the enthusiasm of its supporters, creating a significant impact that drives legislative change and ensures that otters and other wild animals remain in their natural habitats, free from captivity.
